Sponsorship. It’s a powerful marketing tool and when done right can open a company up to a whole host of benefits. Whether you are an SME or a large enterprise, sponsorship should be part of your marketing strategy. Below are five reasons your company should sponsor an event:
1. YOUR COMPANY IN THE SPOTLIGHT
Being an event sponsor positions both you and your business as a leader in your industry. This can gain you respect and credibility with attendees and it puts you ahead of the pack.
2. ADVERTISING TO YOUR TARGET MARKET
Whether you’re sponsoring a technology conference or a pet competition, event sponsorship gives you access to an invested, enthusiastic audience. You’re going to be sponsoring an event because it has some relation to your company which means you’re advertising in a pool of potential customers.
3. GOOD PR
They say that there’s no such thing as bad publicity… but good publicity is better! So, when you sponsor an event you’ll be showing your stakeholders not only what type of business you are but that you’re invested in your industry.
4. NEW CONTACTS, NEW CLIENTS, NEW BUSINESS
By sponsoring an event you can not only gain new clients and business, you can gain new contacts with businesses that can help you too! If businesses see you as an industry leader they will want to be associated with you, so could potentially offer you products and services of theirs in return to be associated with you.
5. IT’S AFFORDABLE
Running advert campaigns can be expensive. TV adverts can cost millions and as a traditional marketing channel they have a short shelf life too. Most events have lots of different sponsorship options for companies so you’ll be able to find one that gives you the best exposure for the best price.