Ever find that your usual methods of attracting guests to your event might not be enough? Take a look at some of our top event promotion ideas to help drive attendance through the roof.
1) Social Media Promotion Campaigns
Leveraging the power of social media can push your ticket sales to the next level. You can do anything from running competitions to paid sponsorship posts, to help drive ticket sales. Remember: Different social media platforms attract different types of people, so be aware of how you find your target audience on social media.
2) Blog About your Event
Starting a series of blogs for your event helps your audience to stay up to date with the latest event happenings. For example, new speaker announcements, information about speakers confirmed, updates on arrangements and so on. This will allow the audience to stay connected and interested with your event and therefore more likely to attend.
3) Get your Event Listed
Promoting your event on listing sites in an effective way to marketing it to a larger audience. By listing your events on these sites, you are opening your event to a wider audience and often at no cost.
4) Divide Up your Email Lists
Mass mailing to large email databases can be hit and miss! Segment your email lists into categories, then create email campaigns that will speak to those smaller groups that will find your event more relevant.
5) Get the Media to Cover your Event
Media coverage can help send more attendees your way, especially if you target the correct press. Distribute a press release to your local media contacts highlighting key event information. Don’t forget online news pages as well as the traditional printed media.
6) Reduction on ticket prices
There are many different ways in which you can reduce your ticket prices to help give potential attendees an incentive to purchase tickets, however here are two common ways;
a. Early bird
Offering an early bird ticket option can attract people to grab their tickets sooner than usual. An early bird offer often provides enough of a discount to convince attendees to save their spot before general admission is released.
b. Targeted Discounts
Targeted discounts allow you to focus on specific groups of possible attendees and offer them the option of a reduced price with a special promotional code. A way to encourage these groups to act fast on this offer is to add a deadline date.
Why not get in touch today to see how we can work with you to help boost your event attendance!
Written by Paige Cradduck - Events Assistant at Grapevine Event Management
