Email marketing is one of the most effective marketing tools for promoting your events. However, with more and more emails filling up our inboxes every day, how do you get your message to stand out? To help get you started, we have put together 5 simple tips on how to create a more engaging marketing email for your next event!
First Impressions Count
The subject and preheader text are the first things your reader will see, and will be the main reason to open the email, therefore, it is important to make first impressions count!
To engage your reader keep the subject clear and short. The reader should be able to understand your message straight away from a quick glance. It is a good idea to add an element of mystery to your subject line, this way the reader is more intrigued to open your email to learn more.
Keep it short and sweet
Once you have engaged people with your catchy subject line, it is important you don’t lose peoples interest by making the text in the body of the email too long and wordy. The body of the email should be brief, informative, captivating and actionable. To ensure this, here are a few quick tips:
- Put the most important information first and, if needed, link to your website for more information.
- Use short paragraphs, headers and bullet points. These all make the email clearer to the reader.
Use interactive content
GIFs, animations, videos, and other forms of interactive content are a great way to keep your readers engaged for a little bit longer than usual. This type of content tends to draw the readers eye and can raise their interest.
Make it Mobile Friendly
Now more than ever, people are accessing emails on all sorts of technology, from watches, phones, tablets, therefore make sure your email is readable on all types of screens. To ensure this, here are a few quick tips:
- Use a single-column design. This helps simplify the design and ensures a slick scroll through for the reader on their mobile devices.
- Use small images. Large images not only take up a lot of space on your readers screens, but they can also take a while to load, which can lead to losing your readers attention.
call to action
The ultimate goal of these emails is the call to action for the recipient. (e.g. clicking through to purchase tickets to your event, entering an awards category, registering for your conference, etc) Therefore, you need to make this prominent throughout your emailer.
Simple things such as a repeating a click through button or hyperlinking certain words throughout the mailer can help engage a reader to action the email.
If you need any further advise on how to create great event marketing do not hesitate to contact us at Grapevine today.
